From evidence to policy change
BREATHE works in three connected ways. Research builds the evidence, advocacy takes it to decision-makers, and public engagement brings communities with us.
Research & monitoring
Tracking tobacco industry interference under Article 5.3 of the WHO Framework Convention on Tobacco Control, independent economic analysis to test official revenue and smuggling claims, and data on smoking and enforcement.
Policy advocacy
Policy briefs and position papers for Parliament and ministries, and a standing, evidence-based voice whenever tax, trade or licensing rules are debated.
Public engagement
Partnership in helping people quit, coalition-building with health and community organisations, and clear public communication grounded in evidence.
Four principles behind every paper
Evidence first
We draw on legislation, official data, parliamentary records and international evidence reviews. Figures from news or debate are labelled as indicative, and we update our analysis when official data are published.
Independent
BREATHE accepts no funding from the tobacco or nicotine industry or its affiliates, and applies Article 5.3 to its own conduct as well as to government's.
Constructive
We set out options and practical proposals, and we say clearly when government gets things right, as our first brief does on nicotine replacement therapy.
Open
Every publication is free to read, download and cite. Our methods and sources are published alongside our findings.
The policies that matter most
Select an area to see our publications on it.