Building Research, Evidence & Advocacy for Tobacco-free Health Everywhere

Why BREATHE

Strong laws. Weak follow-through.

The Maldives has legislated faster and further on tobacco than almost any country. The evidence shows the law alone has not been enough.

1st Country in the world to legislate a generational tobacco-free cohort (Nov 2025)
8th Rank of 100 countries in the 2025 Global Tobacco Industry Interference Index (score 39)
20 mo Time between the 2024 duty increase and its unanimous reversal in July 2026

Sources: Tobacco Control Act amendments 2024–2025; Global Tobacco Industry Interference Index 2025; parliamentary and press reporting on the July 2026 duty reversal.

What we do

From evidence to policy change

We turn research into clear, practical proposals for decision-makers, and hold the country to its commitments under the WHO Framework Convention on Tobacco Control.

Research & monitoring

Tracking tobacco industry interference under Article 5.3, independent economic analysis, and data on smoking and enforcement.

Policy advocacy

Policy briefs and position papers for Parliament and ministries, and a standing voice whenever tax, trade or licensing rules are debated.

Public engagement

Supporting people to quit, building coalitions, and communicating the evidence clearly to the public and young people.

Our independence

No tobacco money. No conflicts of interest.

In line with Article 5.3 of the WHO Framework Convention on Tobacco Control, BREATHE accepts no funding from the tobacco or nicotine industry or its affiliates.